The exterior of the shoe's crocodile print is made using a synthetic, light leather. The sole of the shoe is brown, which contrasts well with the shoe's upper. The Adidas Azzi Mid 'Croc' is certainly one of the brand's most stylish and contemporary looks yet.
Implications - Businesses that are able to reinvent or revive the reputation of a brand to make it more appealing to high-end consumers will experience favorable results in the industry today. Consumers will flock to products that boast qualities complementary to an elitist lifestyle.