This Social Networking App Targets Activities For Parents and Families
Mishal Omar — June 14, 2016 — Social Media
References: thenextweb & fastcodesign
With so many social media websites and apps targeting the needs of Millennials and single people, it can be difficult to find apps that target activities for parents and their children but the Winnie app aims to change that fact.
Designed to make sightseeing and general merriment easier for parents and their families, this app spotlights thousands of cities in the United States. The app works by having the user review locations they have been to. User can then decipher whether they are kid or family-friendly and what kind of amenities they have that might help parents and other general information.
By having fellow parents review various locations, the app aims to build a comprehensive map of potential activities for parents and their children in various cities.
Designed to make sightseeing and general merriment easier for parents and their families, this app spotlights thousands of cities in the United States. The app works by having the user review locations they have been to. User can then decipher whether they are kid or family-friendly and what kind of amenities they have that might help parents and other general information.
By having fellow parents review various locations, the app aims to build a comprehensive map of potential activities for parents and their children in various cities.
Trend Themes
1. Parent-focused Social Apps - Developing social media platforms that focus on the needs of parents and families.
2. Family-friendly City Navigation - Creating apps that assist parents in navigating cities with children, highlighting specifically family-friendly locations.
3. Community-driven Review Platforms - Developing online resources that feature comprehensive and local reviews of activities and destinations geared toward families.
Industry Implications
1. Travel and Tourism - Opportunities for travel and tourism businesses to partner with family-oriented social apps to highlight their family-friendly amenities.
2. Technology - Innovative tech startups can fill gaps in the market by creating platforms and apps specifically for parents and families.
3. Child-focused Products and Services - Developing products and services for children such as museums, restaurants, parks and other locations could offer promotions in-app to attract the attention of families using parent-focused social apps.
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