Trulicity's 'Activate Your Within' Campaign Educates Patients

By: Jana Pijak - Oct 22, 2015
References: trulicity & mmm-online
Trulicity's latest diabetes campaign is titled 'Activate Your Within' and aims to educate disease sufferers about its treatment solutions. The brand is known for its range of type-2 diabetes medications that work by being injected by patients once per week.

In an effort to educate and inspire diabetes sufferers, Trulicty's 'Activate Your Within' campaign is not only informative but also features a photographer as its star. The approachable actor embodies his creative role and is captured outdoors as he stands behind the lens.

He speaks about Trulicity's injectable diabetes treatments and how they have improved his life while describing how he uses the brand's products to activate insulin in his own body. This approachable and empowering ad talks about chronic disease in an optimistic tone and shows sufferers that they can lead a normal life while getting treatment.