The new Actionade speakers campaign, 'Fighting for the right to change,' visually captures the onus that the organization places on supporting people's right to be heard. Advocating for improvements in food rights, women's rights, education and poverty, Actionade embraces a "run by those we help policy."
The Actionade speakers ads feature individuals situated within areas where the charity focuses its efforts -- a classroom, wheat field, marketplace. The people are portrayed carrying speakers, illustrating the necessity to be heard, despite pressures to remain complacent and silent. The speakers are depicted as everyday objects, a commonality -- illustrating that having a voice, being allowed to express yourself and fight for a better existence should be a basic right.
The Actionade speakers campaign portrays that what some would argue is common sense is considered a privilege by many.
Stats for High Volume Charity Ads
Trending: Older & Mild
Research: 4,497 clicks in 219 w
Interest: 2.3 minutes
Concept: Actionade Speakers
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: online ethical retailers, 30 microfinance innovations, and opportunity-generating accessories.
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