William Wegman captures his duo of Weimaraners for the Acne Studios Spring/Summer 2013 campaign. This artful advertorial spread personifies its animal subjects by dressing them up in the edgy label's latest collection of patterned garments and eccentric accessory pieces.
Whether sporting vibrant shirts, floppy hats or standing in platformed heels, the photographer's dog companions replace real-life models in this image series and prove that power of animals in marketing.
The Acne Studios Spring/Summer 2013 ad campaign gives human attributes to its animal subjects by dressing them in the label's garments and accessories. The two Weimaraner dogs exude an air of irreplaceable grace and elegance thanks to their grey-toned coat, bright blue eyes and their stoic sitting stances.
Stats for Personifed Canine Campaigns
Trending: Older & Average
Research: 2,686 clicks in 162 w
Interest: 1.4 minutes
Concept: Acne Studios Spring/Summer 2013
Related: 117 examples / 90 photos
Segment: Neutral, 18-55+
Comparison Set: 43 similar articles, including: debonair menswear collaborations, space-age accessory editorials, and womenswear-inspired brogues.
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