MSCHF's AC.1 Sneakers Highlights an Experimental Supportive Look
References: highsnobiety
Fashion imprint MSCHF introduces its new AC.1 sneaker that is made with inspiration from the look of medical boots that are prescribed for those that have broken feet or sprained ankles. The shoes are made from flexible molded rubber materials and features ankle support with the help of a dual-airbag sole unit, a high-traction grippy outsole, and a removable water-resistant bootie.
Speaking about the new look, Co-Founder Daniel Greenburg states, "The first time I ever saw someone wearing a walking boot I thought it looked incredible [...] We've collectively aestheticized glasses but the trend of functional medical accessories making the leap to fashion seems to have lagged. No longer. Let's push the envelope on what footwear is; footwear should be anything that you wear on your feet."
Image Credit: MSCHF
Speaking about the new look, Co-Founder Daniel Greenburg states, "The first time I ever saw someone wearing a walking boot I thought it looked incredible [...] We've collectively aestheticized glasses but the trend of functional medical accessories making the leap to fashion seems to have lagged. No longer. Let's push the envelope on what footwear is; footwear should be anything that you wear on your feet."
Image Credit: MSCHF
Trend Themes
1. Medical-inspired Footwear - Opportunity to create innovative footwear designs based on the look and features of medical boots for both fashion and function purposes.
2. Flexible Molded Rubber Materials - Emerging trend in footwear manufacturing using flexible molded rubber for its durability and comfortability, presenting opportunities to explore new designs and functionalities.
3. High-traction Grippy Outsole - Growing demand for high-traction grippy outsoles in footwear, providing opportunities to create functional and versatile shoes for various outdoor activities.
Industry Implications
1. Footwear Industry - Opportunity to disrupt the footwear industry by introducing innovative designs and materials that appeal to both fashion and function-minded consumers.
2. Sporting Goods Industry - Opportunity to introduce high-traction and functional footwear to the sporting goods industry, catering to the needs of athletes and outdoor enthusiasts.
3. Healthcare Industry - Opportunity to collaborate with the healthcare industry to create fashionable and functional medical accessories that can be prescribed to patients without sacrificing style and aesthetic appeal.
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