Runa's New Branding is Inspired by Both Urban and Natural Environments

By: Mishal Omar - Aug 23, 2016
References: thedieline
Beverage brand 'Runa' enlisted design studio Vault49 to create the abstract tea branding that can be seen on its bottles as well as the minimalist branding that is revealed on its cans.

The drinks are made from the 'Amazonian guayusa leaf' which is known for its many health benefits and "energy giving powers." The abstract tea branding that the design studio created reflects the natural ingredients of the drinks in a unique interpretation of landscapes. The cans that the nutritious energy drinks come in have a more minimal and clean design than the ones before.

By rebranding its packaging, Runa has managed to appeal to urban consumers in a way that still pays homage to its ingredients' history.