Alex Roman's 'Above Everything Else' is a Stunning Commercial

By: Meghan Young - Published: Nov 20, 2010 • References: vimeo & psfk
'Above Everything Else' is probably one of the most stunning, mind-blowing CGI shorts ever produced. Once a person watches it once, it's hard to fathom that it's not real -- not one bit of it.

Created by Alex Roman, 'Above Everything Else' is actually a commercial for Grupo Cosentino’s Silestone brand countertops. Who knew that such a mundane subject could produce a commercial of this caliber? Completely breathtaking, I suggest you take a moment to actually sit down and appreciate this work of art. Stats for Mind-Blowing CGI Shorts Trending: Older & Mild
Research: 1,601 clicks in 288 w
Interest: 3.2 minutes
Concept: Above Everything Else
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: incredible cgi cyborgs, fake-out food videos, and dark hollywood nightscapes.