In the new Abe&Tell Music Video, the band features over 500 girls across Sydney, Australia, who all hold up an iPad at a specific moment to show not only a huge range in people, but together creating the stop motion effect of the music video itself. The fascinating composition has been executed impressively, with little jumps but overall quite consistent in its arrangement.
The girls in the video are featured doing a variety of facial expressions from broad smiles to biting the iPad to looking inquisitively. The stop motion success is a fascinating new way of introducing a new music video in a way that hasn't really been done before. Adding a human investment level, these girls will probably go out of their way to promote the video, giving the band intense exposure with this nifty idea.
Stats for Mass Stop Motion Sequences
Trending: Older & Chilly
Research: 321 clicks in 198 w
Interest: > 3 minutes
Concept: Abe&Tell Music Video
Related: 112 examples / 86 photos
Segment: Females, 12-35
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