NEW YORK/ATLANTA (Reuters) - Walt Disney Co.'s ABC television network will offer some of its most popular shows, such as "Desperate Housewives" and "Lost," for free on the Web in a service supported by advertising, the company said on Monday.
U.S. media companies have been experimenting with ways to deliver programs through new technologies while maintaining revenue as viewership for prime-time television schedules slowly erodes.
But ABC's venture, which starts as a two-month trial in May, goes a step further, potentially bypassing cable operators by bringing top shows straight to the consumer, analysts said.
ABC Makes Four TV Shows Available Free on Web
More Stats +/-
Food Waste Bread Dumplings
Top 25 Modern Ideas in May
Remote Worker Communication Apps
Automated Pasta Appliances
Underwater Swimmer Propellers