Say goodbye to Chanel and YSL with the Abby Lee Kershaw Moussy Fall 2011 campaign, which showcases the edgier side of fashion. The Japanese label enlisted the help of famed and controversial photographer Terry Richardson to give the campaign the boundary-pushing edge for which he is acclaimed.

Striking a balance between feminine and badass, Kershaw shows there's more than one definition of beauty, rocking gritty styles from studded leather to fringe and 90s throwback denim washes. This is not the first time Kershaw has served as the face of the campaign, and with the visually enthralling images attracting people from all over the world, it certainly won't be the last.