The Dolce & Gabbana Abaya Collection Targets Arabic Consumers

By: Jana Pijak - Jan 5, 2016
References: dolcegabbana &
Dolce & Gabbana may be known for its signature Italian flair but its latest offering, the Abaya Collection celebrates Middle Eastern traditions. The abaya -- a traditional Middle Eastern cloak -- is made opulent with Dolce & Gabbana's classic Italian craftsmanship and embroidered detailing,

Showcased in a culturally themed lookbook, the brand's Abaya Collection consists of patterned, lace-trimmed and embroidered pieces that marry tradition with an element of luxury. While Dolce & Gabbana is not the first luxury label to create a collection specific to the Middle Eastern market -- Oscar de la Renta's recent caftan range was launched in celebration of Ramadan -- its offering is reflective of the fashion industry's cultural clothing shift.

With less labels opting for mass production and uniformity, more are returning to a bespoke business models while targeting niche markets around the globe.