Abasi Rosborough Draws Attention Towards Climate Issues for SS18
References: abasirosborough & hypebeast
New York-based fashion label Abasi Rosborough is returning with new seasonal offerings for Spring/Summer 2018. This time, the label is highlighting the climate problems of global warming and bringing awareness to the issue. The collection itself is comprised of high-quality designs, displayed through a nature-themed lookbook shot by photographer Justin Guariglia. Abasi Rosborough refines versatility with contemporary cut details, upgraded with vibrant colors and captivating patterns.
The dangerous threat of global warming is the key focus of the new capsule, as the label makes note of the consumption and waste that the fashion industry is notorious for. The label constructs its clothing domestically from sustainable processes, with 80% of its pieces sourced from limited deadstock fabric materials. The Orange tones in the collection represent the emergency call to protect the planet, with every single piece delivering protection and functionality. This concept is drawn from Abdul Abasi's eight years serving the military. Notably, the capsule also details some ice prints on breathable fabrics, with accents reading "HYPErOBJECT" and "NASA MISSIONS OVER GREENLAND."
Image Credit: Justin Guariglia
The dangerous threat of global warming is the key focus of the new capsule, as the label makes note of the consumption and waste that the fashion industry is notorious for. The label constructs its clothing domestically from sustainable processes, with 80% of its pieces sourced from limited deadstock fabric materials. The Orange tones in the collection represent the emergency call to protect the planet, with every single piece delivering protection and functionality. This concept is drawn from Abdul Abasi's eight years serving the military. Notably, the capsule also details some ice prints on breathable fabrics, with accents reading "HYPErOBJECT" and "NASA MISSIONS OVER GREENLAND."
Image Credit: Justin Guariglia
Trend Themes
1. Sustainable Fashion - Exploring ways to create clothing using sustainable processes and materials, addressing the waste generated by the fashion industry.
2. Climate Awareness - Raising awareness about global warming and its environmental impact through the fashion industry.
3. Functional Fashion - Creating clothing that offers both protection and functionality, inspired by military design and aimed at addressing climate issues.
Industry Implications
1. Fashion and Apparel - Implementing sustainable practices in the fashion industry to reduce environmental impact.
2. Climate Change Advocacy - Creating campaigns and initiatives that raise awareness about global warming and its effects on the planet.
3. Sustainable Materials and Textiles - Developing and utilizing eco-friendly fabrics and materials for the fashion industry to promote sustainability.
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