Aad Goudappel's Illustrations are Playfully Sinister
Aad Goudappel is an artist hailing from The Netherlands and his style uses simplistic vector graphics, but is punctuated by the oddity of his subjects. Perhaps the most disturbing of all these Aad Goudappel illustrations is the one featuring hands on the silhouette of a little girl.
Implications - Consumers are no longer satisfied with images that are visually stimulating, they also want to engage with images on a cognitive level, trying to unravel their meaning. Corporations may consider advertising campaigns which rely solely on images to disseminate company messages, effectively attracting consumer attention by playing with their curiosity.