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'A World I Never Made' Brings Pages of Text to Life

By: Jason Soy - Published: Jul 10, 2011 • References: vimeo and designerblog.it
When you're deeply engrossed in a novel, it sometimes seems as though the words on the pages are leaping out at you, and that's exactly the feeling this 'A World I Never Made' stop-motion video sought out to accomplish.

'A World I Never Made' is made by Rachel Kwak for the Pratt Institute and it features an animated bunny leaping off the pages of a thick tome. The silhouette of the bunny is formed by what appears to be crayon scribbles that engulf the pages of text, but stop-motion mastery truly takes off once Kwak switches over to paper cutouts of the energetic rabbits.

Implications - With the proliferation of computer-generated animation, consumers have now become resistant to overly produced images as they appear sterile in nature. Corporations that use traditional animation in their advertising campaigns are more likely to charm consumers while simultaneously conveying a sense of humanity.