'A World I Never Made' Brings Pages of Text to Life
'A World I Never Made' is made by Rachel Kwak for the Pratt Institute and it features an animated bunny leaping off the pages of a thick tome. The silhouette of the bunny is formed by what appears to be crayon scribbles that engulf the pages of text, but stop-motion mastery truly takes off once Kwak switches over to paper cutouts of the energetic rabbits.
Implications - With the proliferation of computer-generated animation, consumers have now become resistant to overly produced images as they appear sterile in nature. Corporations that use traditional animation in their advertising campaigns are more likely to charm consumers while simultaneously conveying a sense of humanity.Stats for Storybook Stop-Motion Animations Trending: Older & Chilly
Traction: 831 clicks in 189 w
Interest: 2.8 minutes Concept: A World I Never Made
Related: 85 examples / 65 photos
Segment: Neutral, 12-55 Comparison Set: 31 similar articles, including: parisian shoe promos, unbelievable stop-motion ads, and digital interactive teaching tools.