Rockstar
Model Ranya Mordanova is pale-faced and styled in Spring 2010's “raw edges and powdery textures” for 'A Balletic Performance' in Dazed & Confused. Wearing pieces from Jean Paul Gaultier, Maison Martin Margiela and Gareth Pugh, Mordanova looks possessed by a powerful fashion god.

Styled by Katie Shillingford and photographed by Ben Toms, 'A Balletic Performance' in Dazed & Confused makes use of grayscale with occasional flashes of dusty rose.

Implications - Consumers often associate aggressive and shocking imagery with power as it takes a certain amount of self-confidence to engage people in such uncomfortable ways. Corporations can similarly utilize shocking imagery in their products to give consumers a sense of empowerment.