Model Ranya Mordanova is pale-faced and styled in Spring 2010's Ă˘â‚¬Ĺ“raw edges and powdery texturesĂ˘â‚¬Âť for 'A Balletic Performance' in Dazed & Confused. Wearing pieces from Jean Paul Gaultier, Maison Martin Margiela and Gareth Pugh, Mordanova looks possessed by a powerful fashion god.
Styled by Katie Shillingford and photographed by Ben Toms, 'A Balletic Performance' in Dazed & Confused makes use of grayscale with occasional flashes of dusty rose.
Implications - Consumers often associate aggressive and shocking imagery with power as it takes a certain amount of self-confidence to engage people in such uncomfortable ways. Corporations can similarly utilize shocking imagery in their products to give consumers a sense of empowerment.
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