The Orange Power Pump is being launched in Glastonbury soon, and uses leg power to charge dead cell phones. The user pumps their legs, which moves a fan, which (don't ask me how) charges the phone.
The Orange Power Pump is a good eco option, but probably only for workout lovers.
Implications - Consumers are now faced with a growing concern about the environment, and any products that alleviate this anxiety will target a large consumer base. Individuals are looking for products that will allow them to feel empowered in that they are making a difference in the world through their purchases.