The Lennon-like sunglasses are making a comeback. From runways to Lady Gaga videos, it seems like the circular shades are everywhere. The Amanda Booth Illionaire Clothing shoot also features bold blues and reds that stand out from the green landscape.
Implications - Consumers who idolize certain media moguls strive to possess products that are endorsed or appreciated by these icons. By owning these products, customers feel connected to their idol and are able to express their values to their peers. Companies can appeal to specific niche markets by encouraging celebrities to endorse their products.