The 99%IS Fall/Winter 2014 collection took to the runway stage at Mercedes-Benz Fashion Week Tokyo where it left an audience of style-setters in awe. Channeling a militant inspiration, the menswear presentation embodied an apocalyptic style concept.
An array of studded leather garments and sculptural metal headpieces took to the stage as disguised models took on the form of dark Dooms Day characters. The models' unique headpiece accessories resembled melted metal pieces and were perfectly fitted to their heads, ultimately looking as if they had been moulded on.
The dark and disturbing 99%IS Fall/Winter 2014 menswear collection stunned the audience at Mercedes-Benz Fashion Week Tokyo with its revival of apocalyptic styling that is synonymous with a rebellious Punk Rock aesthetic.
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Concept: 99%IS Fall/Winter 2014
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Segment: Males, 18-55
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