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99×99s by Luke Stephenson Captures a Cheap Dessert Staple

By: Meghan Young - Published: • References: kickstarter & itsnicethat
99×99s by Luke Stephenson, a photographer based in London, United Kingdom, captures a quintessential dessert that, as It's Nice That puts it, is in line with France's traditional crepe and New York's dollar pizza. For those unfamiliar with the term 99, it refers to a swirl of vanilla ice cream spat unceremoniously into a flimsy synthetic cone. Devoured by thousands, it is a staple of little nutritional value, but loved by many.

Currently vying for funds on Kickstarter, 99×99s by Luke Stephenson is the result of a 25 day journey across the length and breadth of the country in a mini camper van documenting the highs and lows of its ice cream trade. He hopes to turn it into a book. Stats for British Ice Cream Portraits Trending: This Year & Buzzing
Traction: 1,515 clicks in 26 w
Interest: 1.7 minutes
Concept: 99×99s By Luke Stephenson
Related: 118 examples / 91 photos
Segment: Neutral, 12-55
Comparison Set: 43 similar articles, including: grotesquely erotic photography, sweet swine photography, and color-coordinated food photography.