Mens fashion brand 7 Diamonds takes to the streets of LA for its AW 12 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.
Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.
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Research: 2,760 clicks in 195 w
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Concept: 7 Diamonds AW12, MENS FASHION, LA, LOOKBOOK
Related: 109 examples / 84 photos
Segment: Males, 18-35
Comparison Set: 40 similar articles, including: boys' night out shoots, gentlemanly hipster ensembles, and bold blazer editorials.
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