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The 7 Diamonds AW 12 Lookbook Clip is Mysterious

By: Shawn Stolfus - Published: Aug 27, 2012 • References: 7diamonds
Mens fashion brand 7 Diamonds takes to the streets of LA for its AW 12 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.

Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.