The #50GamesToPlay Advert by Durex Promoted Playfulness

By: Erin Fox - Feb 13, 2015
References: durex & youtube
Prophylactic brand Durex has released its version of the anticipated BDSM film titled #50GamesToPlay. The commercial features Christian Grey encountering different women throughout his day. Whether it be from his morning meeting, a night out for dinner or a brief encounter in the elevator, seemingly each enthralled connection looks like it will end with a night similar to that of 50 Shades of Grey. However, after each connection, the audience sees the actors reading the infamous adult fiction novel.

Durex's tag line, "Reality, it’s better than fiction…" encourages people to put down the erotic novel and become active in their own sexual experiences. #50GamesToPlay encourages couples to try something new this Valentine's Day and to drive inspiration from the BDSM film. Are you ready for #50GamesToPlay?