The 'Fiat 500 Black Jack' ad campaign calls for you to reveal your dark side. In prints developed by Leo Burnett France, cuddly camel-colored teddy bears zip out of their fur to reveal pitch-black predators with eyes for edge.
Perhaps a comment on the unassuming and even cute build of the Italian coupe, the 'Fiat 500 Black Jack' advertisements are effective at suggesting that the two-door and its driver have hidden courage and strengths.
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