The 'Fiat 500 Black Jack' Ads Will Reveal Your Darker Side

The ‘Fiat 500 Black Jack’ ad campaign calls for you to reveal your dark side. In prints developed by Leo Burnett France, cuddly camel-colored teddy bears zip out of their fur to reveal pitch-black predators with eyes for edge.

Perhaps a comment on the unassuming and even cute build of the Italian coupe, the ‘Fiat 500 Black Jack’ advertisements are effective at suggesting that the two-door and its driver have hidden courage and strengths.