The 'Fiat 500 Black Jack' Ads Will Reveal Your Darker Side

By: Amelia Roblin - Published: Sep 29, 2010 • References: fiat & adsoftheworld
The 'Fiat 500 Black Jack' ad campaign calls for you to reveal your dark side. In prints developed by Leo Burnett France, cuddly camel-colored teddy bears zip out of their fur to reveal pitch-black predators with eyes for edge.

Perhaps a comment on the unassuming and even cute build of the Italian coupe, the 'Fiat 500 Black Jack' advertisements are effective at suggesting that the two-door and its driver have hidden courage and strengths. Stats for Bear Imposters Trending: Older & Warm
Research: 16,646 clicks in 295 w
Interest: 4 minutes
Concept: 500 Black Jack
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: vampire teddy bears, stuffed animal shoes, and teddy bear cruelty ads.