Superstar

The 'Fiat 500 Black Jack' Ads Will Reveal Your Darker Side

By: Amelia Roblin - Published: • References: fiat and adsoftheworld
The 'Fiat 500 Black Jack' ad campaign calls for you to reveal your dark side. In prints developed by Leo Burnett France, cuddly camel-colored teddy bears zip out of their fur to reveal pitch-black predators with eyes for edge.

Perhaps a comment on the unassuming and even cute build of the Italian coupe, the 'Fiat 500 Black Jack' advertisements are effective at suggesting that the two-door and its driver have hidden courage and strengths.