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Anniversary-Marking Varsity Jackets

COMME des GARÇONS and Stüssy Join on a Monochromatic Design

— January 16, 2020 — Lifestyle
COMME des GARÇONS and Stüssy work in collaboration to celebrate the ladder's 40th anniversary -- the two honor this milestone in the form of a monochromatic varsity jacket design. The apparel features chenille patchwork throughout the arms and on the back.

These feature iconic insignia of both contributing labels including a bucket hat or fragrance bottle alongside an oversized patch of the Surf Guy by COMME des GARÇONS. The varsity jacket is constructed from melton wool as a premium foundation. It is lined with satin with ribbed details at the cuffs, hem, and the collar. In addition to the plethora of patchwork, there are embroidered branding details at the left chest as well.


Image Credit: Heison Ho/Hypebeast
Trend Themes
1. Limited Edition Collaborations - COMME des GARÇONS and Stüssy's anniversary varsity jacket design indicates a trend of limited edition fashion collaboration opportunities.
2. Chenille Patchwork - Chenille patchwork is a trending design element in apparel and fashion accessories.
3. Monochromatic Design - Monochromatic design is becoming increasingly popular in the fashion industry, as seen in COMME des GARÇONS and Stüssy's anniversary varsity jacket design.
Industry Implications
1. Fashion - The fashion industry has opportunities to explore limited edition collaboration offerings, utilize chenille patchwork designs in their collections, and embrace monochromatic design elements.
2. Apparel Manufacturing - Apparel manufacturers can capitalize on the trending chenille patchwork design element in their product lines and explore limited edition collaboration opportunities for added value for customers.
3. Fashion Accessories - Fashion accessory companies have opportunities to incorporate trending chenille patchwork designs in their products, particularly in the area of limited edition collaborations.
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