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Always taking a very artistic approach to their fashion campaigns, the 3sixteen SS10 collection is no exception. Featuring a lookbook featuring images that are barely visible, you still can’t knock them for making things interesting.

Not to say that the 3sixteen SS10 line isn’t visible at all. Set in New York’s Ace Hotel, the lookbook lends a timeless feel to the collection, perfect for the ‘domestic business’ style they were going for.