Urban Illusion Immersion Paintings
Massive 3D Street Art by Edgar Muller
The German street painter Edgar Muller and a team of artists managed to cover about 280 square meters of a street in paint, making it the largest 3D street art in the world.
The urban installation was created as part of the 2007 Moose Jaw Prairie Arts Festival.
Implications - There's something magical about art becoming part of everyday surroundings. Like these 3D street paintings, creations that allow for viewers to feel like they can interact and exist within the art will pique interest. Brands and companies looking to find exciting new ways to reach consumers should really consider some type of visually interactive ad campaign.