If you have always dreamed about creating your own chocolate from scratch, the 3D chocolate printer will seem like a godsend. Two Universities (University of Brunel and University of Exeter) and a software developer (Delcam) have been working on a printer that can create chocolate from digital designs.
The 3D chocolate printer is not, however, available commercially just yet, but at some point in the near future, you will be designing your chocolate for more than just Easter.
Implications - Consumers are eager for technology that will enable them to engage in DIY projects. The 3D chocolate printer represents this desire to remove the intermediary between the consumer and the production. Companies should seek out ways to empower consumers with tools that allow them to create and express themselves.
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