'A I R less' by Captures Haute Couture Down Under

By: Erin Fox - Published: • References: 2-times and oystermag
Conceptualizing the online sphere of luxury retail is often hard to do. With the successful launch of Net-A-Porter and The Outnet, is an Australian luxury retailer known for infusing art installations and philosophical meaning with their products. With the release of the 'A I R less' lookbook, the online retailer maximizes its voice in the obscurity of the fashion world. Between modelling fashions from Maison Martin Margiela and Commes des Garcons, showcases the high end ideology of modern gothic features.

The lookbook features a model strutting her way through a beautifully abandoned abyss in the middle of an Australian wasteland. The gothic approach to her look stands alone against the vibrant shades of her surroundings.