People sure like glittery, fancy and highly luxurious couture. This wedding dress captures the trend of brides not wearing the old traditional white fabrics. Instead, it's made of platinum. As wedding dresses go, the quarter million dollar price tag isn't really that outrageous. Brides should think of it as in investment.
Implications - The modern-day bride is no longer looking for tradition; she's looking for something that will accurately express her individuality and stay true to the marriage experience as a merging of two separate people. Thus, designers are beginning to experiment with the cut and color of wedding dresses and tuxedos, signifying a shift in the relationships of today.
Stats for Wedding Gowns as Investment Pieces
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Concept: Wedding Gowns As Investment Pieces
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Segment: Females, 18-55
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Wedding Gowns as Investment Pieces
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