24% of Americans siad spending time on online relationships through avatars in Second Life is a satisfactory substitute for a significant other.
Zogby and 463 Communications conducted the poll of over 9,000 adults. Singles said 31% could use the web as a companion. There was no significant difference between male and female, but 31% of "progressives" answered affirmative, while 18% of "very conservative" would consider the web to be a substitute
Implications - This may be shocking to many, but the fact is that as urban-dwellers become busier with hectic lifestyles, they find less and less time for social interaction. Online options like Second Life provide entertainment, relaxation and some form of social interaction to these citizens.
Stats for Virtual Companions
Trending: Older & Chilly
Research: 1,681 clicks in 444 w
Interest: 4 minutes
Concept: Virtual Companions
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: holographic museum displays, coffee brand blow dryers, and subways station pop-ups.
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