Urban Outfitters' 2020 Friends Calendar Spans 16 Months
Jana Pijak — November 18, 2019 — Pop Culture
References: urbanoutfitters
Urban Outfitters' 2020 Friends calendar spans 16 months and will appeal to lovers of nostalgia. Whether hung up in one's office or dorm room, the calendar signifies Friends' resurgence in recent years after its initial popularity and primetime run in the late 90s and early 00s.
While most Millennials grew up watching the series, its re-release on popular streaming services like Netflix has inspired a new generation of Gen-Z consumers to also fall in love with the series that chronicles six friends living in New York.
In addition to its 2020 Friends calendar, lifestyle retailer Urban Outfitters is also carrying other sitcom-inspired merchandise that fans will love. This merchandise includes Central Perk coffee shop posters, Friends logo apparel, books celebrating the show's highlights, tech accessories and more.
While most Millennials grew up watching the series, its re-release on popular streaming services like Netflix has inspired a new generation of Gen-Z consumers to also fall in love with the series that chronicles six friends living in New York.
In addition to its 2020 Friends calendar, lifestyle retailer Urban Outfitters is also carrying other sitcom-inspired merchandise that fans will love. This merchandise includes Central Perk coffee shop posters, Friends logo apparel, books celebrating the show's highlights, tech accessories and more.
Trend Themes
1. TV Sitcom Merchandise - The popularity of TV sitcom-inspired merchandise, like Urban Outfitters' Friends calendar, indicates a growing trend of consumers nostalgic for their favorite shows.
2. Nostalgia Marketing - The success of Urban Outfitters' 2020 Friends calendar highlights the potential for brands to tap into nostalgia and capitalize on consumers' desire for sentimentality.
3. Streaming Service Influence - The resurgence of Friends' popularity on streaming services like Netflix demonstrates the impact that digital platforms have on bringing back classic shows to a new generation of viewers.
Industry Implications
1. Retail - The popularity of TV sitcom merchandise presents opportunities for retailers to expand their product offerings and cater to consumers' nostalgia-driven demands.
2. Media and Entertainment - The success of reviving classic sitcoms on streaming services like Netflix suggests that the media and entertainment industry can continue to leverage nostalgia for content creation and distribution.
3. E-commerce - The availability of TV sitcom-inspired merchandise online, like Urban Outfitters' offerings, highlights the potential for e-commerce platforms to capture the growing market of nostalgic consumers.
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