A bold statement of androgyny, the 2013 Toyota Corolla Auris Commercial is controversially modern.
The short takes place in a modern room in which the audience sees a strikingly beautiful model walking along a runway. The ad goes on to strut as if on the runway with a fierce attitude. As the model continues to rock the runway, the model's androgynous allure becomes more apparent.
With a slogan that reads "Not in trend, not casual, not for everyone," the commercial is boundary-pushing in its subject matter. Lines that used to define gender norms are blurring as society becomes more accepting. Fashion has already embraced the like of Andrej Pejic and his undisputed beauty. The fact that a mass industry company like Toyota has capitalized on this acceptance is huge win for the LGBT community.
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Concept: 2013 Toyota Corolla Auris Commercial
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