The 2013 Toyota Corolla Auris Commercial Pushes Gender Boundaries

By: Alexandra Serrano - Published: Aug 23, 2012 • References: toyota & styleite
A bold statement of androgyny, the 2013 Toyota Corolla Auris Commercial is controversially modern.

The short takes place in a modern room in which the audience sees a strikingly beautiful model walking along a runway. The ad goes on to strut as if on the runway with a fierce attitude. As the model continues to rock the runway, the model's androgynous allure becomes more apparent.

With a slogan that reads "Not in trend, not casual, not for everyone," the commercial is boundary-pushing in its subject matter. Lines that used to define gender norms are blurring as society becomes more accepting. Fashion has already embraced the like of Andrej Pejic and his undisputed beauty. The fact that a mass industry company like Toyota has capitalized on this acceptance is huge win for the LGBT community. Stats for Shockingly Androgynous Car Ads Trending: Older & Warm
Research: 2,621 clicks in 195 w
Interest: > 3 minutes
Concept: 2013 Toyota Corolla Auris Commercial
Related: 107 examples / 82 photos
Segment: Neutral, 18-35
Comparison Set: 39 similar articles, including: youthful gangster ads, androgynous twin photography, and bold gender-bending portraits.