Rockstar

The New and Improved 2011 Shelby GT500 from Ford

By: Marissa Liu - Published:   Updated: Aug 8 2011 • References: jalopnik
Ford debuted the newly redesigned 2011 Shelby GT500 at the Chicago Auto Show. The car boasts an aluminum V8 with an electronic power-assist steering system, high-intensity headlamps and a glass roof for the coupe model.

The 2011 Shelby GT500 is sure to get muscle car fans going. The car will also be available in two new colours: race red and ingot metallic silver (featured in the pictures with a race red racing stripe).

Implications - Consumers in modern society are looking for items that contain a luxurious element. Products that are prestigious are appealing to those who desire something exclusive. Companies could focus on this in order to attract more shoppers.

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Concept: 2011 Shelby Gt500
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Segment: Males, 18-35
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