The 2011 Shelby GT500 is sure to get muscle car fans going. The car will also be available in two new colours: race red and ingot metallic silver (featured in the pictures with a race red racing stripe).
Implications - Consumers in modern society are looking for items that contain a luxurious element. Products that are prestigious are appealing to those who desire something exclusive. Companies could focus on this in order to attract more shoppers.