Amway Will Literally Shine Your Car Like New

By: Vincent Salera - Published: Feb 19, 2009 • References: adsoftheworld
This ad for Amway Thailand had me guessing for quite a while. You need to play close attention to the front and back of the Volkswagen to notice that the front is the latest edition of the car and the back belongs to the original model from the 1930’s.

It's a perfect visual for the ad's tagline "Shine like new." Very clever! The ad was created by advertising agency Y & R Bangkok, Thailand with creative direction by Trong Tantivejakul and Nares Limapornvanich. The copy was written by Jittra Thiutipsakul and Denchai Kererug. Stats for Time-Traveling Car Wash Ads Trending: Older & Mild
Research: 5,832 clicks in 378 w
Interest: 4 minutes
Concept: Time-Traveling Car Wash Ads
Related: 31 examples / 24 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: 30 viral car and motorcycle ad campaigns, 42 volkswagen innovations, and volkswagen eos with retractable glass roof.