130,000 Square Foot Skateboard Park New Jiangwan City China
"When Chinese officials conceived of New Jiangwan City - a "planned metropolis" on the outskirts of Shanghai - the centerpiece of downtown was supposed to be a general recreation area. Instead, clothing company SMP persuaded the government to build a 130,000-square-foot, $26 million temple to a sport many Chinese have never heard of: skateboarding." - Wired
Implications - Certain consumers in contemporary society are not afraid to spend their money, and this large-scale park demonstrates that bigger is better. Companies should consider how their products provide an option of lavishness to buyers who are willing to spend their money.