I can't wait to go back to China so I can skateboard.
"When Chinese officials conceived of New Jiangwan City - a "planned metropolis" on the outskirts of Shanghai - the centerpiece of downtown was supposed to be a general recreation area. Instead, clothing company SMP persuaded the government to build a 130,000-square-foot, $26 million temple to a sport many Chinese have never heard of: skateboarding." - Wired
Implications - Certain consumers in contemporary society are not afraid to spend their money, and this large-scale park demonstrates that bigger is better. Companies should consider how their products provide an option of lavishness to buyers who are willing to spend their money.
Stats for 130,000 Square Foot Skateboard Park New Jiangwan City China
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Concept: 130,000 Square Foot Skateboard Park New Jiangwan City China
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Segment: Males, 12-55
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130,000 Square Foot Skateboard Park New Jiangwan City China
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