Only 99 Special Edition Keplers Made
Published: Aug 19, 2007
Updated: Aug 2 2011
• References: nexus404
The Ulysse Nardin Tellurium J. Kepler wrist watch (what a mouthful), "rotates the Earth in its true geographical shape seen from above the North Pole." It's got all kinds of bells and whistles like a sapphire crystal and a platinum case, and it winds itself. Only 99 have been made, I assume because no more than 99 people in the world are willing to fork over $118 grand for a watch.
Implications - There is a specific group of consumers who relish in having access to exclusive and one-of-a-kind products. These consumers likely have disposable income and are willing to invest large sums of money if it means they possess high-end items. Businesses that offer products with elitist status will see favorable results in today's society.