The 100% Design Campaign by Sara Morris is Vibrantly Eccentric

By: Meghan Young - Published: Mar 29, 2013 • References: saramorris &
Going for whimsy with the 100% Design campaign, which promotes the United Kingdom's largest design trade event of the year, London-based photographer Sara Morris whets people's creative appetites in a colorful way. Whether she captures spools of tape in an abstract dance or desk lights teasing each other, her near-fantastical images will inspire people's imaginations while getting them revved up about what they will find this September.

Commissioned by Form, the 100% Design campaign is shot in studio against vibrant backdrops that rival the personality of the equally vibrant inanimate objects in each image. Full of eclectic and eccentric wonder, the 100% Design campaign will not only gain visitors, it will also encourage people to indulge their own playfully creative sides. Stats for Whimsical Still Life Photography Trending: Older & Buzzing
Research: 30,543 clicks in 165 w
Interest: 4 minutes
Concept: 100% Design Campaign
Related: 98 examples / 75 photos
Segment: Neutral, 12-55
Comparison Set: 36 similar articles, including: textural still life photography, romantically gorgeous prop-styling, and organic still life editorials.