Superstar

The 100% Design Campaign by Sara Morris is Vibrantly Eccentric

By: Meghan Young - Published: Mar 29, 2013 • References: saramorris and inqmind.co
Going for whimsy with the 100% Design campaign, which promotes the United Kingdom's largest design trade event of the year, London-based photographer Sara Morris whets people's creative appetites in a colorful way. Whether she captures spools of tape in an abstract dance or desk lights teasing each other, her near-fantastical images will inspire people's imaginations while getting them revved up about what they will find this September.

Commissioned by Form, the 100% Design campaign is shot in studio against vibrant backdrops that rival the personality of the equally vibrant inanimate objects in each image. Full of eclectic and eccentric wonder, the 100% Design campaign will not only gain visitors, it will also encourage people to indulge their own playfully creative sides.