Vitamin Trends

Tarte Cosmetics’ Maracuja Juicy Lip Plump has become a fan-favorite all-in-one balm, gloss, color and hydrating treatment for “no-needle plumping” and the brand dropped its... MORE

Apothekary’s Take the Edge Off x Yuzu is sure to offer consumers a unique twist on the brand’s popular white wine alternative tincture. Launching at the start of AAPI Heritage Month,... MORE

Many skincare products on the market are formulated towards helping consumers experiencing acne breakouts, but the Proactiv Post Blemish 10% Vitamin C Serum aims to offer supportive at a different... MORE

The Onoxa men’s grooming product range is a new lineup of private label skincare solutions formulated with the demands of today’s discerning consumer in mind. The product range includes... MORE

The Anti-Aging Spa Kit from Green-Beauty Co. offers consumers an opportunity to indulge in a transformative skincare experience that will rejuvenate and protect the skin for a youthful glow. The... MORE

After survey results revealed that 74% of Nutrafol consumers take in fewer than three servings of fruits and vegetables daily, Nutrafol teamed up with Juice Press to create its first-ever smoothie—... MORE

Lanolips Original 101 Ointment is receiving a baked goods-inspired makeover to provide consumers with several new options that are perfect for providing lips with the care they need. The lanolin-... MORE

The Chupa Chups Mini Lollipop Pack has been introduced by Perfetti Van Melle as a product perfect for summertime get-togethers and parties alike. The lollipop sharing pack contains an assorted... MORE

The Neutrogena® Purescreen+™ Mineral UV Tint Face Liquid Sunscreen is a tinted mineral screen that offers broad spectrum SPF 30 protection while enhancing the skin’s natural tone. Packed... MORE

Vacation’s Studio Tone SPF 50 bronzing drops are packed with benefits to share more than just protection under the sun. These bronzing drops promise to deliver a studio-quality bronzed glow... MORE

Science-backed fast-moving consumer goods brand Zydus Wellness has recently announced a significant expansion within its brand, Glucon-D. This expansion marks the introduction of Glucon-D Activors,... MORE

Kopari Beauty, a brand known for its lean beauty products that blend high-performance actives with natural ingredients, is set to unveil its latest innovation—dubbed the Vitamin C Collection. This... MORE

IF I SAY YES, a sexual wellness brand, has officially debuted its new product: ‘Lip Lube Love.’ This launch, described as a “multi-purpose personal lubricant and lip hydrator that is... MORE

The U Beauty SIREN Set offers a comprehensive skincare solution by bringing together six iconic products formulated with the brand’s signature and high-performance SIREN Capsule Technology.... MORE

Goop’s Summertone Bronzing Gel is a new launch that not only enhances skin’s radiance but also provides the double benefit of keeping skin irresistibly hydrated, providing a luminous,... MORE

Exoceuticals introduces a new luxury skincare line that leverages the power of your own skin cells. The key technology in the innovative formulations are the patented eXo3 exosomes which help... MORE

Acta Beauty Illuminating Serum with Vitamin C offers a rare solution for those seeking a Vitamin C serum that doesn’t cause breakouts. Formulated by cosmetic chemist Jillian Ehrenberg, this... MORE

The Omnilux Mini Skin Corrector is a hands-free skincare device that taps into the power of red light therapy to address common concerns like wrinkles and fine lines, redness, pigmentation and... MORE

Nature’s Sunshine Marine Collagen supplement figures as a natural solution that will help users enhance skin hydration and gain support in various areas of the body — from improved skin... MORE

Mama Sol introduces its latest innovation, the LipBrella 100% Mineral Tinted Lip Oil SPF 20. This lip oil treatment is taunted as bringing together the best qualities and benefits of balm and gloss MORE

Sacheu Beauty is solving a common beauty issue by launching the Lip Liner Stay-N peel-off lip liner tattoo. This unique product delivers long-lasting pigment to perfectly frame the lips before... MORE

At just 15 years old, Zoe Leffler has embarked on a remarkable entrepreneurial journey by launching her wellness brand, Cycl, set to debut exclusively at all Target locations and on Target.com... MORE

Jack Black’s Pit Boss® Antiperspirant & Deodorant Sensitive Skin Formula is your ultimate solution for long-lasting odor and moisture control. This roll-up stick format boasts the brand&#... MORE

Missing Person by Phlur is an eau de parfum that quickly went viral for its undeniably familiar scent reminiscent of the lingering essence of a loved one on a sweater or pillowcase, and now, the warm,... MORE