Toys Trends

The LEGO Art Mona Lisa set is a new offering from the building block toy brand designed with the namesake masterpiece in mind to provide consumers with a way to bring it into their living space. The... MORE

Hot Wheels introduces the official launch of its inaugural Braille car, and it is updated with a modified update of the classic Twin Mill structure. The Braille Racer is made with the help of the... MORE

Eric Cheng designed the EDC 1.0 Lucky Push, which is a concept case that is made for the D-Mooster wireless earbuds. The case uses a unique mechanism that opens and closes the device, relying on a &#... MORE

Zhu Zhu Pets is revisiting its early success by introducing of the Zhu Zhu Aquarium collection with interactive plush fish that need no water. “Zhu Zhu Pets set a precedent as an epitome of... MORE

Build-A-Bear and Nintendo have joined forces to introduce an exciting new collaboration featuring a line of Super Mario Bears. This partnership brings beloved characters from the iconic Super Mario... MORE

These makeup-themed dog toys by Rare Beauty are sure to delight and capture the attention of consumers. The products are inspired by Rare Beauty’s best-selling makeup products. The range... MORE

Developed with adventurous, action-loving children in mind, the Herotron fuses the practicality of a doll stroller with the excitement of a hero mobile. Hart & Hero, the startup brand bridging... MORE

PetSmart, a pet supplies and services retailer based in the US, Canada, and Puerto Rico, has launched two recycling programs to facilitate the proper disposal of end-of-life pet products. The new... MORE

Romanian design firm Bogdan Ciocodeica Studio toys with the design concept of a ‘blurry vision’ in the new Lunet Eyewear store location. It is located in Bucharest and replicates the... MORE

Far Out Toys’ L.U.V. Fashion Doll Collection takes inspiration from real runways to heighten the stylish looks kids can play with in the fashion doll category. Far Out Toys revealed its... MORE

PetSmart is set to become the first national retailer to pilot a West Paw dog toy takeback program in more than 75 stores, introducing a more eco-friendly way for pet owners to care for products at... MORE

McDonald’s Japan introduces its latest Sanrio Happy Meals campaign that is rolling out in two waves—the total campaign started on April 12th and will end on May 9th. The first wave ends... MORE

The TouchNot from is a convenient device designed by Mord Innovations, founded by Mordecai Raji, to prevent children from engaging with potentially dangerous objects. The device can be easily... MORE

Toy brands are constantly creating engaging experiences for kids with packaging that transforms unboxing into an adventure as exciting as playtime itself, and Eolo Toys’ Little Biggies provide... MORE

Pixel Hugs are coming soon to Eolo Toys’ portfolio and these cuddly plush pet toys combine an aesthetic that Gen Alpha loves with a wide range of features to keep them entertained. These new... MORE

My Gnome On The Roam® is an innovative collection of toys and accessories that’s fun for the whole family. The range offers customizable DIY gnomes, like the charming My Gnome In His Home and... MORE

LEGO continues to work together with Star Wars and this time, the two celebrate their longtime partnership with the Force of Creativity series. This marks the special milestone that is their 25th... MORE

In preparation for the release of Illumination’s Despicable Me 4, Moose Toys created a scent blaster—the Ultimate Fart Blaster—in collaboration with Universal Products & Experiences. This... MORE

The Mini BarbieLand collection is a small-scale version of the beloved and familiar doll. The toys are buildable and collectible with easier portability. The capsule features a wide range of options... MORE

FoloToys breaks into the toy industry with its innovative AI conversational toys, merging cutting-edge technology with heartfelt companionship. These toys go beyond mere playthings; they become... MORE

MMG Brands recently launched itSmol™, a line of miniature collectible vinyl figurines set to spark joy for consumers of all ages. Ranging from 1.5” to 2” tall, the itSmol™ range merges... MORE

Data-driven dog toy and snack brand BARK is taking to the skies with BARK Air, an airline for dogs. Travel can be a stressful experience for pet owners and pets alike, and this dog-first airline was... MORE

These Barbie x Kartell Chairs have been created in collaboration between the brands as a series of furniture options perfect for celebrating the 65th anniversary of the former toy’s 65th... MORE

The Kinder Joy Harry Potter Funko Pop! collection has been announced by Ferrero North America in partnership with Warner Bros. Discovery Global Consumer Products and Funko for a series of wizard-... MORE