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6 d ago
Scent-Driven Mall Activations
This Air Wick Life Scents Pop-Up is a Full-On Sensory Experience
The Air Wick Life Scents Pop-Up is an upcoming experiential marketing campaign to be held by the brand at the Mall of America in Bloomington, Minnesota. The event, to be held at the largest mall in...
1 w ago
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
Future Fashion is an ad campaign project that lets shoppers experience the latest spring and summer looks in new ways. Leveraging augmented reality, social media and user-generated curation, Future...
1 w ago
Purified Smoking Sections
Hiroyuki Ogawa Architects Designs a Perpetually Filtered Smoking Room
Hiroyuki Ogawa Architects has created a smoking room that is designed to be smokeless. The smoking room, built for a shopping mall on the edge of Tokyo, sucks smoke out of the room using a series of...
3 w ago
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
Watch how Disney characters surprise shoppers in a mall in Long Island, NY in this interactive window display. This short clip features the likes of Mickey Mouse, Mini Mouse, Buzz Lightyear,...
3 w ago
Self-Serve Car Washes
The Wash&Drive; Will Cost 12 Million Euro to Develop
Over 12 million euros will be invested into Wash&Drive;, a self-serve car wash network that will be built in over twenty Latvian cities. Over the course of the next couple of years, forty of these...
4 w ago
Luminous Fabric Installations
Wonderwall by LIKEarchitects is an Imaginative Interactive Exhibit
The Wonderwall by LIKEarchitects is a cylindrical room constructed to display The Pool by Jen Lewin within the Colombo Shopping Mall in Lisbon, Portugal. LIKEarchitects built an opaque circular...
5 w ago
Beacon Treasure Hunts
Australia's Bendigo Marketplace Hosts Hi-Tech Family Scavenger Hunts
Australia’s Bendigo Marketplace may be keeping up with the times by incorporating Bluetooth technology and beacon apps like HelloLocal into its shopping center, but the masses seem reluctant...
8 w ago
Parcel Pickup Lockers
Rakuten Lets Its Online Shoppers Pick Up Parcels from a Mall Collection Box
In order to increase its reputation as one of the world’s most successful virtual shopping destinations, Rakuten has now installed collection box spots where customers can pick up the items...
1 w ago
The Wald Outlet Light is Freestanding and Anchored to the Socket
No cord comes with this outlet light, because it doesn’t need one––and you might wonder how this is possible. Fundamentally, this light fixture has been designed with its own plug built...
14 w ago
100 Last Minute Gift Ideas for Her
From Celeb Romance Accessories to Cult Film Earrings
If you find yourself panicking about what to get your girlfriend, sister or friend, then these last minute gift ideas for her will definitely help you out when it comes to crunch time. It can be...
14 w ago
Urban Park Airports
The Singapore Changi Airport to Offer Greenery and Fresh Air for Travelers
The Singapore Changi Airport might be one of the busiest transit hubs in the world, but soon it will be the greenest, literally. A proposal to build an urban park into its infrastructure has just...
16 w ago
Frustrating Shopping Games
This Funny Christmas Game Simulates the Challenges of Holiday Shopping
This holiday season, video game chain GAME released a comical Christmas game that simulates the best and worst of being in the mall during one of the busiest times of the year. The ‘Christmas...
18 w ago
Diamond Encrusted Bra Sets
The Victoria's Secret Fantasy Bra 2014 Retails for $2 Million Each
The Victoria’s Secret Fantasy Bra 2014 was unveiled last night at the Fashion Show Mall in Las Vegas. This year, there are two Fantasy Bras that will debut at the Victoria’s Secret show....
19 w ago
Fast Food Junkie Apparel
This Pixelated Hot Topic Hoodie is Adorned with a Vibrant Food Print
This Hot Topic hoodie is designed with the fast food fanatic in mind. The colorful sweater boasts a vibrant snack print that is made up of pizza, french fry and taco motifs. The fun garment is...
20 w ago
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
Since many of Coca-Cola’s campaigns are centered around creating moments of happiness, this Christmas campaign has a poster ad in a mall double as a station that gives away free wrapping paper....
24 w ago
Live Word Game Ads
Mattel's Creative Advertising Stunt Stages Pictionary Through a Poster
This creative advertising stunt from Mattel takes place in a mall and is appropriately named the ‘Pictionary Mall Surprise.’ The ad features a guy holding a Pictionary box, and if a...
29 w ago
Grandma Styling Pranks
SPC's Back to School Prank Styles Students in Outrageous Clothes
Since a lot of students are now shopping for Fall school clothes, SPC (Student Price Card) set up a back to school prank to show how easy it is to create a memorable look. The stunt involved...
31 w ago
Surrealist Sportswear Apparel
Shop Jeen's Cloudy Jacket is a Fun Twist on Classic Varsity Styles
Shop Jeen’s Cloudy jacket is a fresh and youthful twist on the classic varsity look. The sporty statement piece is showcased in a bright blue hue and features a white cloud graphic that is...
3 w ago
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
In order to drum up some interest for a musical event, a clever festival marketing stunt was set up in a mall. Knowing the power a good tune has to bring people together, a Mysterious Piano was...
5 w ago
Shadowplay Pop-Up Shops
Magic Was Brought to a Mall with a Surprise Disney Pop-Up Shop
As part of a promotion to get people to show off their “Disney Sides,” a Disney pop-up shop was set up in a mall. Rather than being branded with familiar brand icons, the shop was...
20 w ago
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
In order to generate some buzz about the launch of the first Burger King India, the burger chain took to eBay to set up Whoppers for pre-sale. The first Burger King in India will be opened on...
21 w ago
Feline Seafood Figurines
These Japanese Cat Toys Feature Adorable Sushi Designs
These Japanese cat toys are inspired by the nation’s popular raw seafood snack. The sushi-themed figurines are not only adorable but come in five collectible designs that are available from...
23 w ago
Diverse Shopper Portraits
These Photos of Shoppers Were Captured In a Bristol Mall
‘Shoppers’ is an appropriately-named photo series, captured by London-based photographer Matthew Murray, that consists of photos of shoppers in the Bristol’s Galleries Shopping Mall....
30 w ago
Separated Volume Architecture
The Mecanoo Structure in Shenzhen is Made up of Four Sections
The architecture firm Mecanoo has started on building a structure in Shenzhen, China, which is made up of four distinct volumes. Each volume is colored with a vibrant red hue that makes the cultural...