California Trends

Innovative sun care brand COOLA is introducing fresh new sunscreen packaging designs for its product portfolio that better conveys its efficacy and innovation, all while staying to its organic,... MORE

Coffee pod packaging has quickly become a cause for concern amongst consumers given their single-use format, which is something the Cambio Roasters organic coffee pods help to combat against. The... MORE

Gibson extends its Falcon Amplifier line-up with the Dual Falcon 20 2x10 Combo Amplifier, a versatile offering inspired by vintage Gibson amplifiers but designed for modern players. Handcrafted in... MORE

Carhartt has been known to launch apparel supporting farmers and now, the brand has entered into a collaboration with The Farmlink Project to launch a special initiative to honor farmers. The... MORE

Shake Shack is bringing awareness to its recently reintroduced sliced avocado topping by bringing avocado sommeliers into select locations to help guests pick the best avocado. Choosing a perfect... MORE

Strings & Things Cheesestrings have partnered with Columbia Pictures/Alcon Entertainment in celebration of the upcoming The Garfield Movie as a way to get consumers excited for its release. The... MORE

Square Enix has unveiled an exciting collaboration with Tsun Scoops, a famous dessert shop, to introduce a delectable line of flavors in celebration of the highly anticipated launch of SaGa Emerald... MORE

A young couple taps the help of interior designer Brit Epperson and Studio Plow to create a space that is comfortable for living and flexible for remote work. It is located in the greater San... MORE

HIGH 90’S, positioned as California’s premier cannabis brand, has made it its mission to blend quality and nostalgia with the aim of elevating consumer experience. Through its branding... MORE

Jack Daniel’s Country Cocktails, known for its Southern-inspired beverages, is expanding its portfolio with the launch of a new hard tea line. This spring, the brand will introduce Jack Daniel&#... MORE

This new Jessica Simpson collection is making its debut at Walmart locations to provide consumers of all shapes and sizes to get ready for the summer season in style. The collection draws... MORE

The RE/DONE x Pamela Anderson collaboration results in a strikingly fashionable capsule of denim and tees. The pieces, 25 in total, emphasize the brand’s and the celebrity’s joint... MORE

Dive into the festive spirit of spring with Primal Elements’ delightful Easter soap collection, crafted with care in Huntington Beach, California. Each piece in this collection is not only a feast... MORE

Philz Coffee has expanded its menu to include the Oatmeal Cookie Cold Brew, a new plant-based beverage. This addition marks the cafe’s first new product in roughly two years. The drink is a... MORE

California Wines marks its 13th annual Down to Earth Month and uses this as an opportunity to bring attention to the brand’s leadership in sustainability in the sector. With 80% of wine... MORE

The Nike x Matthew M. Williams yoga collection introduces a range of apparel designed by Matthew M. Williams, the founder and creative director of 1017-ALYX-9SM, as well as the Creative Director of... MORE

Vanspeed introduces its latest offering, the California Coast Adventure Van series. The range of performance-driven vehicles is intentionally tailored to answer the needs of those seeking the... MORE

Trader Joe’s is expanding its selection of oils with an elevated new offering: Cal Pressed Organic Extra Virgin Olive Oil. Like a fine wine, the olives used to make an olive oil can make all... MORE

Taco Bell looks to be bolstering its selection of iced beverages with the appearance of new Agua Refrescas on menus in Southern California. Currently in the testing phase, the new Agua Refrescas... MORE

Modern Tiny Living designs the Buxton, which is a compact home with elevating comfort and space-saving structures. It is made to cater to working at home full time for guests who enjoy traveling.... MORE

DGK, founded in 2002 by Pro Skater Stevie Williams, has established itself as a prominent name in skate and streetwear apparel, and this year, the company enters into an exciting partnership with... MORE

Malibu Sandals’ new Spring ‘24 Collection, which was debuted in conjunction with the Spring Equinox, features a variety of comfort-focused and aesthetically pleasing woven sandals, clogs,... MORE

Autumn Brands, a notable name in California’s Clean Cannabis Movement, introduces “now melt,” a self-care brand focused on sensual experiences and personal well-being. Developed... MORE

California Olive Ranch has recently introduced its new squeezable Chef’s Bottle, which aims to offer consumers more control over pouring while maintaining the brand’s commitment to... MORE

Flow Beverage Corp. has announced its evolved brand identity, accompanied by new sustainable packaging and a fresh brand platform set to launch in Summer 2024. Unveiled at Expo West in Anaheim,... MORE