Reality Trends

By flipping the traditional scheduling model on its head, WhenNOT.com streamlines the process of finding uniformed availability by allowing participants to mark dates they are unavailable, thus... MORE

Bandit Wines launched a new augmented reality experience with wine packaging that invites people to virtually explore America’s National Parks. The Go Explore experience can be activated by... MORE

In the style of Netflix’s Too Hot to Handle, H&R Block entered the world of branded entertainment with its Responsibility Island micro-series. This unconventional blend of comedy, love and... MORE

XRAI Glass is an innovative software product designed to enhance communication for individuals with hearing impairments. The glasses operate by converting audio into a visual format, displaying... MORE

Meta’s Build 64 update for the Quest 3, Quest Pro, and Quest 2 headsets, scheduled to roll out starting the week of April 8, 2024, introduces several new features and enhancements aimed at... MORE

Real-world places with new design ideas by AI artist Ifonly.AI on Instagram. The AI-generated images have become an internet sensation globally, showcasing a blend of familiar places and novel... MORE

Meta, the technology conglomerate known for its social media platform Facebook, is set to introduce a new educational product designed for its Quest virtual reality (VR) headsets. This initiative is... MORE

Chili’s is known for its margaritas and the casual dining chain is shaking up the perenially popular espresso martini cocktail with its own tequila-based recipe, the Chili’s Espresso... MORE

CeraVe’s The One Under the Sun is a new edutainment campaign that makes the task of applying sunscreen daily a romantic one. This campaign reminds people of the importance of wearing a... MORE

Dyson CleanTrace is launching in June and it uses augmented reality to help people keep tidier homes. Those who own a Dyson Gen5detect vacuum will be able to “make the invisible visible”... MORE

Face Reality is launching a new beauty product designed for individuals with acne-prone skin. The Barrier Balance Creamy Cleanser offers a gentle yet effective solution for maintaining a healthy... MORE

Sharing food is a gesture of love and McDonald’s wants people to keep nurturing meaningful connections and nourishing one another with the “Pre-Nug Agreement.” The chicken sharing... MORE

The PNY PICO Enterprise VR headsets are a lineup of solutions that leverage the brand’s virtual reality (VR) wearable prowess to provide a range of benefits for many industry professionals.... MORE

Redken debuted a new and interactive Times Square billboard to showcase the Acidic Color Gloss Collection and the incredible shininess it creates. Passersby can scan a QR code to be directed to a... MORE

D’Amazonia Beauty Tea is the latest product from the UK-based brand formulated with the health and wellness demands of consumers in mind. The product boasts a blend of potent ingredients... MORE

Adobe introduced a new additional tool to the AI platform Firefly dubbed Structure Reference during the Adobe Summit this year. It helps users shape their concepts into reality by harnessing... MORE

The Outsider, the development team behind Metal: Hellslinger, has announced that the popular metal rhythm game will be coming to Virtual Reality devices in 2024. The trailer showcases Metal:... MORE

Smileyscope introduces a groundbreaking and patented technique known as virtual reality neuromodulation. This approach has revolutionized how medical interventions are perceived and experienced,... MORE

A team of researchers from the University of South Australia have created a service to combat chronic pain by utilizing virtual reality tools. The service, named ‘Superhero Therapy,’ is a... MORE

Flowly is a new mobile app that offers a sanctuary pain relief through virtual reality systems. The app guides users through immersive VR worlds that are intricately designed to alleviate discomfort.... MORE

Dark & Lovely’s Play in Color campaign was devised to empower Black women to experiment with creative self-expression and choose bolder, brighter colors that they may not have considered... MORE

This spring, Europa-Park, Germany’s largest theme park, offers a thrilling twist on a classic tale with “Eurosat Coastiality - The Phantom of the Opera.” This VR rollercoaster... MORE