The connected age has completely changed the game for mobile media. Not only can you access media from your smartphone, but you can also interact with friends and fellow consumers to both rate and spread media content.
These changes have created a plethora of different opportunities for media companies. Not only can you create brand champions within these mobile media communities, but you can also receive instant feedback in a focused group setting.
Consumers are always looking for new advancements that make their lives easier. Whether it's a tailored video curation application or a television show-identifying application, the increase in ease-of-use is tremendous.
If you can watch a movie while you're on the bus, or discuss your favorite television show with friends while out for coffee, it creates an entirely new level of connectivity with media.
Stats for 14 Mobile Watching Apps
Trending: Older & Warm
Research: 2,013 clicks in 114 w
Interest: 0.7 minutes
Concept: Mobile Media
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
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From Video Curators to All-Inclusive Movie Apps
By: Paul Maccarone - Published: Mar 12, 2014