From VR Surfing Experiences to VR Kitchen Simulators

By: Katherine Pendrill - May 22, 2016
The May 2016 VR trends demonstrate that virtual reality is not just a tool for creating fun games. Rather, the technology is increasingly being used by businesses to do everything from previewing a new home to showing how good the view is from different spots in a stadium.

One of the unique ways brands are using VR technology is to help consumers preview products or designs that do not exist yet. For instance, both architecture firms and furniture companies such as IKEA are using VR programs to help clients envision what a new space will look like before construction begins. Similarly, StubHub is using VR to give consumers a chance to preview seats before they buy.

Beyond helping consumers preview future products, the May 2016 VR trends demonstrate that business are also using the technology as a promotional tool. More specifically, brands are using virtual reality to enhance the experience that comes with using their products. This approach has been used by a number of companies, including Kellogg, Patron and Lockheed Martin.