The top March 2018 customization ideas introduce a number of products that can be personalized before and after purchase, as well as next-gen services that help to offer individual solutions to mass consumer groups. Sillages Paris is a youthful online-only perfume company that uses algorithms to make fragrance appealing to Millennials by letting them pick and choose their own pleasing scent blends. At CES earlier this year, Schwarzkopf Professional SalonLab was unveiled as a data-driven system for salons to determine a consumer's needs on the spot, as well as offer custom haircare products on demand.
Some of the most ambitious new customization products include the bespoke 18-string guitar Australian guitar maker Perry Ormsby created for guitarist Jared Dines, as well as the one-off hoodie Advisory Board Crystals made for rapper A-Boogie Wit Da Hoodie.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
