From Floating Eco Villages to Solar-Powered Cities
These eco city innovations definitely point the way forward to how it is possible for cities to be more efficient with their use of resources through meticulous planning. Urban planners and city officials have the power to enact change that will be beneficial to future generations.
Implications - The environmental movement is one that informs the ethical framework of a vast group of consumers. These consumers value reducing their environmental footprint and are looking for companies that are actively engaged in working towards that end. Companies should consider how they can create campaigns that are compatible with these values.