I know clowns are supposed to be funny and make me laugh whenever they trip and honk their nose, but I watched Stephen King's 'It,' and the sight of a clown only makes me cringe and shiver in fear. How clowns have maintained their funny and joy inducing reputation is beyond me, so this cluster will show the creepier side to these colorful, badly dressed comedians.
Implications - As North American society becomes overly saturated with images and ideas which are similar, consumers are looking to macabre aesthetics to differentiate themselves from their peers. Corporations can utilize scary design elements in their product lines in order to appeal to consumers' need for exclusive one-of-a-kind items.
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Concept: 11 Creepy Clown Looks
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Segment: Females, 18-55
Comparison Set: 42 similar articles, including: scary circus characters, evil celebrity clowns, and bloody clown photography.
11 Creepy Clown Looks
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By: Luisa Amanda Gomes - Published: Feb 3, 2010 Updated: Jun 20 2011