Those looking to dress up as the shield-wielding hero for the Captain America movie premiere may consider buying a Marvel superhero hoodie that perfectly emulates his memorable blue costume. Others simply wanting to admire the leader of the Avengers may take a look at all the fun character re-imaginings, from overweight renderings to domesticated photoshoots.
Implications - Consumers enjoy patriotic products as it gives them a symbol to rally behind. They identify with the products because the items are tailor-made to represent the consumers. Corporations may have an easier time selling their wares to consumers if they incorporate patriotic design elements.