20 Wild Camping Innovations
We've rounded up the best gadgets for survival in the great outdoors, from necessities like compact tents to the downright bizarre like canned cheeseburgers.
With a backpack full of these things, how could you not be a happy camper?
Implications - The eco-movement informs the values of a large cross-section of society. These consumers have an intense urge to reconnect with the natural environment. Companies should consider the mindset of this consumer when creating and pitching products to them in order to foster a more meaningful relationship.