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From Bromance Photography to Superhero Bromances

By: Zoe Badley - Published:   Updated: Jun 16 2011 • References:
Although guys are all about looking cool and tough, these featured bromantic pictorials show a different side to that hard exterior. Sharing the love with a friend is never a bad thing, and more magazine publications and ads are incorporating bromance into its campaigns.

From bromance fashion ads to bromantic sports drinks, there appears to be nothing more manly than getting cozy with a guy friend.

Implications - Consumers are often drawn to products that are capable of depicting alternative stereotypes and conventions. Businesses and companies will benefit by providing consumers with products and services that bear unlikely or unexpected characteristics or qualities. In doing so, they will be recognized as a company willing to take risks to appeal to a wider clientele.

Stats for 13 Bromantic Pictorials Trending: Older & Average
Traction: 12,922 clicks in 224 w
Interest: 4.7 minutes
Concept: Bromantic Pictorials
Related: 144 examples / 111 photos
Segment: Females, 12-55
Comparison Set: 53 similar articles, including: bromance photography, bromantic advertorials, and bromance fashion ads.